Final: Social Media Analytics on Massachusetts Department of Agricultural Resources
Social Media Marketing: The world of marketing is vast and constantly evolving, especially with the emergence of new technologies. With the era of social media has come a new way to promote not only our personal lives, but also our businesses. Social media marketing, a new technique that has arisen in the past two decades, has taken over as the up-and-coming way of marketing and promoting products and services. If understood and managed correctly, social media platforms can yield valuable data and insights about our customers, that we might not otherwise be aware of. This data can be collected to enhance our campaigns, grow our sales, and improve our bottom line. The most popular of today’s social media platforms (in the U.S.A) include Facebook , Twitter , Instagram , LinkedIn , YouTube , Snapchat , Reddit and Pinterest . While these platforms allow for similar actions such as the creation of a unique profile, publishing content, liking other content, commenting on other