Social Media Monitoring Project: Part One
The story of one of the most popular coffee franchises began in 1948 with the opening of a restaurant named Open Kettle in Quincy, Massachusetts. After successfully selling ￠5 donuts and ￠10 coffees, founder William Rosenburg decided to rename his restaurant “Dunkin' Donuts” in 1950 with the goal to "make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well merchandised store.” Since its humble beginnings in Quincy, Dunkin' Donuts has become an internationally recognized brand, with over 12,000 restaurants worldwide, including 8,500 restaurants within 41 states in the U.S. and 3,200 across 36 countries. As one of two subsidiaries of Dunkin' Brands Inc. , Dunkin' Donuts serves roughly 1.9 billion cups of coffee per year. America Runs on Dunkin' On September 25, 2018, Dunkin' Brands Group Inc. announced that they would be changing their name from Dunkin' Donuts to Dunkin'. This rebrandi...