Reflection: Chapters 9-12
Transforming Your Company & Fostering the Internal Groundswell As discussed in previous blog posts, there are many ways to engage and tap into the groundswell. These include listening to, talking to, energizing, and sustaining the groundswell. Upon reading the ninth chapter of Groundswell , we learned of the last technique --embracing the groundswell. As Li and Bernoff comment, although it is a great way to get feedback on product development and projected product success, it can be a challenge to collaborate with your customers. No matter how difficult, it is important to engage with your customers because they want to connect and give you their feedback. Since they are already doing so via blogs, ratings, videos, and reviews it is in your companies best interest to embrace the feedback directly, in a positive manner. The two best ways to embrace the groundswell is to (1) act upon its suggestions and modify products and (2) keep the doors of communication...