Final: Smore Newsletter

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Vodka for Dog Lovers

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Do you like vodka? Are you a dog owner or at least a dog lover? If so Tito's Handmade Vodka has the product for you! Tito's Handmade Vodka has recently launched a program named Vodka for Dog People. This philanthropic endeavor cleverly uses man's (and woman's) best friend to boost sales and build brand awareness by rescuing dogs, re-homing them and sponsoring dog-based events such as Yappy Hours and Puppy Pawties, with all proceeds going to animal welfare groups and no-kill shelters.   We originally learned of this campaign while browsing the aisles in a New Hampshire liquor store (tax free!!). Upon reaching the vodka aisle, we came across a bottle of Tito's vodka with a label that read Tito's- A Vodka for Dog People . At first we were a bit confused (since dogs can't drink vodka) so we did some investigating by going on to the main website and following a link to this adorable video.  The story, as told by founder, namesake, and CEO  Bert "Ti
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Final: Social Media Analytics on Massachusetts Department of Agricultural Resources

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Social Media Marketing: The world of marketing is vast and constantly evolving, especially with the emergence of new technologies. With the era of social media has come a new way to promote not only our personal lives, but also our businesses. Social media marketing, a new technique that has arisen in the past two decades, has taken over as the up-and-coming way of marketing and promoting products and services. If understood and managed correctly, social media platforms can yield valuable data and insights about our customers, that we might not otherwise be aware of.  This data can be collected to enhance our campaigns, grow our sales, and improve our bottom line.       The most popular of today’s social media platforms (in the U.S.A) include  Facebook , Twitter , Instagram , LinkedIn , YouTube , Snapchat , Reddit and Pinterest .  While these platforms allow for similar actions such as the creation of a unique profile, publishing content, liking other content, commenting on other
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